Media Methodology

Media Critical ways of thinking using different kind of scientific approaches.

First of all we should need to solve such questions.

1 Why is the press/media as it is?

2 Why does the press serve different purposes & appear in widely different forms in different countries

3 How communication process takes place and varies from society to society.

There is different kind of approaches which we study scientifically. Mainly they are

(i)                 Dominant approach

(ii)               Pluralistic approach

In the first approach the dominant we understand the phenomenon that how it works and what the basis strategies form running any communication activity are.

While on the other hand the pluralistic approach ibis the positive way of thinking which does not only bass on a single phenomenon but it includes more and more creative’s ways to explain.

The critical thoughts includes to understand any question in a critical way it includes what actually is and what should be in future.

The basic difference is the one is for the favor of any phenomenon which is going to be implemented but on the other side, Secondly, it is the process of understanding any theory against it includes to be not in favor but in opposite side of thoughts. Means if one side we say it is good that media helps awareness in sexual offences, but on against we examines that media urges peoples for sexual harassment.

We can say that in FOR side it provides awareness about politicians. And on the against side

The fear of political influence of media.

And the fear of media influence on moral values, but in other hand "against" we say it doesn’t uphold the standard of morality.

The forth point includes fear of media on economy and culture, on "For" we say that the media amalgamate the culture and works for making our nation worldwide, and the "against" thoughts we claim that the media is making our cultural values mix and cultural invasion.

The Frankfurt approach which is considered as the modern one,

The Frankfurt approach derived in Germany it is the critical way of thinking to any phenomenon. It includes the different angels to study any term. The Frankfurt approach is the critical ways which includes different perspectives to study.

 By Usman Ahmad