Media Today

Critical analysis of Pakistani media

Pakistani media is an exemplary media which are breeching the laws and ethics of state. But on other hand it has also played an important role in bringing awareness among the society.

The most powerful kind of mass media in Pakistan is Newspapers and T.V, both are affecting the whole system of state and according to some experts and critics “Pakistani mass media and politicians are playing a mutual role to maintain each others monopoly”. Yes it makes sense because if we look sharply on the tactics of our national media both the newspapers and television news channels coverage in the colors of politics, one can easily understand that media highlights the upper classes people or celebrities or bureaucrats etc.

Our media major focus is on politics and entertainment including different no. of news channels, columns and editorials, fashion TV channels, cooking channels etc. the most annoying thing is that their standards of what to break through and what to show on live transmission and what to broad cast according to the norms, belief and religion  of society. Image of Islam is being distorted by a huge planning that doesn’t allow the credible personalities to speak openly while using mass media. Western culture is portrayed as a heroic culture. Our dramas and morning show programs also depict some great violations of our so called Islamic society. The most stunning thing is that our fashion channels are showing such kind of ramp walks in which woman’s are wearing “SWIMMING SUITS”. These channels also use to broadcast a live transmission for Miss World Concert which doesn’t make any sense. And if this is not going to stop then we should need to wait enough to watch some explicit late night programs.  News channels have made their habit to focus on negative stories even if there is a positive thing they used to focus on its negative impacts and negative aspects. Even some of our mass media look to take some special financial supports from foreign and our neighboring country India, because their attitude toward s some national and international policies of Pakistan.

Following are the some major problems of our media

Broadcast unverified news stories and information

Major focus on such stories which go parallel to their personnel benefits as a bonus to their business model

Invite only selected persons on talk shows

Violation of ethics in advertisements like sexual harassment

Visuals of casualties during Mass destructions

While on other hand Pakistani media is now developing an image in by assuring its viewers through some new Islamic channels and such other programs which help to support poor people of the society. It is developing at a very enormous pace and there are extreme chances for its rapid improvements.

By Usman Ahmad